Despite strong growth prospects, the Podcasting Market faces several challenges. Fragmentation of platforms and lack of unified discovery systems can make it difficult for new content to gain visibility. Monetization barriers persist for independent creators who may lack access to advertising networks or scalable sponsorship deals. Additionally, concerns related to copyright enforcement, content regulation, and ad fraud create risks for advertisers and publishers. Addressing these challenges will require innovation in analytics capabilities, improved advertising transparency, and investment in infrastructure that supports discoverability and audience growth.
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