SPFL names Ladbrokes as sponsor in ₤ 4m deal
The Scottish Professional Football League (SPFL) has actually announced that wagering company Ladbrokes will be its main sponsor from next season.
The two-year bet9ja's welcome offer, thought to be worth a little over ₤ 4m, consists of rights throughout all 4 leagues and 42 clubs.
While it did not expose any figures, Ladbrokes said the deal was the greatest of its kind in Scottish football.
The SPFL has actually been without a sponsor because 2013 when the league was reorganized.
The Clydesdale Bank sponsored the Scottish Premier League until its agreement expired two years earlier, choosing not to renew the ₤ 2m-per-year deal.
Funds from that were split in between 12 clubs.
the yohaig code new deal will lead to the Scotland's leagues end up being referred to as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the yohaig code brand-new season in August.
An "definitely delighted" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the most significant single ever title sponsorship deal of this promotion code nature in Scotland in 125 years of the Scottish Football League.
"So it's hugely significant, I think, financially.
"It's an offer throughout the whole of the SPFL - the first deal of its kind - and all 42 clubs will benefit through the ladder system set out in the rules.
"On all those levels, I think it's great news for all clubs in Scotland."
The brand-new bet9ja's welcome offer takes the overall SPFL prize-money fund to ₤ 20m.
Next season's Premiership champions will get an extra ₤ 268,000 as a result, with the Championship winners getting ₤ 45,000 more.
At the bottom end of the scale, the team completing bottom of League Two will earn their club an extra ₤ 3,600.
"As much of a financial difference, there is a pride concern here," said Doncaster.
"To have actually a league sponsored with a business like Ladbrokes - a hugely appreciated blue-chip UK company - who want to sit together with you and establish the game in Scotland is extremely significant also.
"All of it matters and, if you talk to private clubs then I suspect they'll see it somewhat various ways.
"But, from our viewpoint, it's an offer that benefits all 42 clubs and contributes to the yohaig code status of the league overall."
Doncaster understood that the SPFL had actually received some criticism for the years without a title sponsor.
"It has not been the simplest time to go out and offer a title sponsorship," he stated.
"We are well mindful of a few of the monetary issues that have affected a few of our member clubs over that period.
"But the reality is that we have had a variety of huge brand names who desired to partner with us.
"We have had numerous offers over the period that we've turned down, but the clubs' position, which we believe has been vindicated, was they wished to wait for the right brand name at the best money."
Ladbrokes president Jim Mullen included: "We like football so we are thrilled to be dealing with the SPFL on among the very best opportunities in British sport."
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